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2024 Roush F-150

20 Years of Truck Performance


Introducing the 2024 Roush F-150. The ultimate blend of aggressive styling and high-performance upgrades, the 2024 Roush F-150 showcases the iconic Roush aesthetic, highlighted by a high-flow grille with all-new integrated Roush lighting as well as functional hood vents that not only enhance its visual appeal but also optimize engine cooling for enhanced performance. The lower bumper cover is also redesigned for 2024, with integrated amber light bar and red tow hooks. In the rear, a pair of Diode Dynamics flood lights integrated into the bumper can be turned on for reverse lighting or camp lights. Beneath the rugged good looks, the performance coil-over suspension and 20-inch off-road wheels wrapped in 33-inch General Tire Grabber A/TX all-terrain tire provide a thrilling and responsive driving experience, whether navigating city streets or off-road trails. Customizable features like Roush leather seating, additional off-road lighting and premium interior audio provide numerous opportunities to make this truck your own.


Built to turn heads on any terrain, the 2024 Roush F-150 is available in XLT, STX, and Lariat trims with up to eight distinct exterior color options to choose from. The all-new high-flow grille with unique Roush illumination, front bumper cover with integrated off-road light bar and additional front and rear off-road lighting system fully illuminates even the darkest trail. Elevate your on-road presence even further with the full Roush Graphics package, functional Roush hood heat extractors and striking Roush Fender flares complete with their own accent lighting for the perfect blend of performance and style. On the inside, the truck shines with real carbon fiber trim throughout the cab, premium Roush Performance floor liners, and a brand new illuminated overhead switch panel for controlling the numerous exterior lighting, exhaust and optional auxiliary features.


Elevate your driving experience with the unparalleled capabilities and distinctive style of the 2024 Roush F-150. Specifically engineered to conquer any challenge, the matte-black 20-inch off-road wheels and 33-inch General Tire Grabber A/TX tires combined with the signature Roush Performance coil over suspension system provide a 2″ leveled look, providing a dynamic ride and increasing the trucks off-road performance without sacrificing on road comfort. The Roush performance Active Exhaust system provides a resonant, commanding exhaust note, and the integrated visor mounted switch panel allows for easy transitions between open and closed preset modes.


With a wide array of optional upgrades, the 2024 Roush F-150 is the perfect fit for anyone looking to make a bold statement. On the outside, the Roush Bedside Graphics upgrade adds a unique and eye-catching design thats sure to set your truck apart from the crowd while the optional Ditch Lighting kit from Diode Dynamics provides the highest intensity light output on the market, ensuring dynamic visibility on the trail. On the inside, the Roush Ready Package enhances the vehicle’s storage capabilities and provides added peace of mind with with a locking center console vault and durable off-road utility kit. Enhance your driving experience even further with the Roush Premium Leather Seating package in Coffee Brown and black. Additionally, the Roush Premium Audio System by Alpine provides upgraded speakers around the cab, dual subwoofers in the back, and an immersive and high fidelity experience for your favorite tunes.

Our Package

Elevate Your Adventure with the 2024 Roush F-150

Discover the unparalleled performance and aggressive styling of the 2024 Roush F-150. Engineered for enthusiasts who demand the best in off-road capability and on-road presence, this truck isn’t just a vehicle; it’s a statement. Each component is meticulously crafted to enhance both the aesthetics and functionality of your F-150, ensuring a standout experience.


Exclusivity in Design

  • Roush High-Flow Grille: Featuring a painted finish with integrated lighting, this grille doesn’t just look exceptional; it maximizes airflow to your engine.
  • Painted Fender Flares with Accent Lighting: Bold and stylish, these fender flares are designed to turn heads while providing extra protection and illuminated accents.
  • Roush Hood Heat Extractors: Reduce engine heat to improve performance with these sleek, functional heat extractors.
  • Roush Front Bumper Cover with Integrated Light Bar: Combine protection with visibility. This bumper cover includes a seamlessly integrated light bar for enhanced nighttime visibility.

Performance Upgrades

  • Roush Performance Coil-Over Suspension System: Elevate your ride’s stability and control with a specially tuned suspension that dominates both on and off-road.
  • Roush 20-inch Off-Road Black Wheels and General Tire 33-inch Grabber A/TX All-Terrain Tires: Tackle any terrain with confidence with these rugged, stylish wheels and durable tires.
  • Roush Performance Active Exhaust System: Customize your truck’s roar with this state-of-the-art system that allows for adjustable sound levels.
  • Roush Laser-Etched Dual Exhaust Tips: Depending on your Ford model, these tips add a custom touch that’s visually and acoustically pleasing.

Interior and Exterior Enhancements

  • Roush Aluminum Pedal Covers and Carbon Fiber Interior Trim Package: Step inside to a cabin that reflects cutting-edge design paired with motorsport inspiration.
  • Graphics Package: Includes exclusive Roush designs like the hood graphic, door graphics, and a patriotic USA flag graphic to show off your pride.
  • Roush Off-Road Lighting System and Integrated Overhead Auxiliary Switch Panel: Illuminate your path with powerful lighting and control it all with ease from a strategically placed switch panel.

Signature Touches

  • Roush Serialized Dash Badge and Tailgate and Fender Extractor Badge: Every detail is designed to celebrate the Roush legacy, with serialized badges that mark your vehicle’s uniqueness.
  • Roush Custom Molded Floor Liners and R Key Fobs: From top to bottom, every aspect is crafted for durability and distinction.


Enhance your Roush F-150 further with exclusive options (ask your dealer for installed price):

  • Roush Premium Leather Package: Elevate your comfort with luxurious Coffee Brown & Black leather.
  • Roush Performance Audio System by Alpine: Experience crystal-clear sound tailored for the F-150’s cabin.
  • Roush Ready Package: Stay prepared with a console vault, utility kit, and jump starter—essentials for any journey.
  • Roush Bedside Graphic Package: Customize with black or silver graphics to match your style.
  • Roush Off-Road Ditch Lights: Enhanced visibility for those challenging trails, equipped with robust covers from Diode Dynamics.

For further personalization and information, visit your local authorized Roush dealer today or have one contact you through the form below. Step up to the power and prestige of the Roush F-150 and redefine your driving experience.


3-yr/36,000-MileLimited WarrantyAt Roush Performance, it’s not enough to deliver heart-pounding performance, unparalleled refinement, and off-road ability. We take a step further and back-up the 2024 Roush F-150 with an industry-leading 3-year, 36,000-mile limited warranty to show you that we’re with you no matter where the road takes you. Our vehicles are rigorously engineered and tested to prevent issues down the road, but should they occur, you can rest assured in knowing that we’re here to help.For more information download our Roush Supplemental Owner’s Guide, here.